It almost seems too trite to be true – in fact, it sounds like something a panel of male marketing execs came up with.
Exec 1: “Women like chocolate. Women like clothes. Hey! Let’s make clothes out of chocolate!”
Exec 2: “Why not make chocolate out of clothes?”
Exec 1: “…”
Exec 2: “Or shoes.”
Exec 1: “Yes! Shoes made out of chocolate! This is ‘Sex in the City’ good!”
Did she take a bite before she stepped on the runway?
I also enjoy how public opinion (ok, opinion at one AOL blog) changes based on seemingly unimportant details. Chocolate show with fashion? Ew. Fashion show with chocolate? Yum! Are you drooling or horrified? Make up your mind!
I couldn’t help but think of the Project Runway challenge in which the designers had five minutes to run around the Hershey’s store and gather materials, and Jillian made a dress out of Twizzlers. She made a cool dress that didn’t really fit her model’s bust, but could you do any better? I think not.
At least on Project Runway the marketing was blatant – it was a giant ad for Hershey’s. But the chocolate fashion show marketing seems slightly more sinister, in a let’s-play-to-women’s-stereotypes way. The chocolate clothes, handbags, fans and shoes are novel, obviously unwearable, and ultimately a gimmick, like my idea to write a novel on Twitter, one sentence at a time, which someone else has probably already done.
Really, nothing is surprising in the fashion world anymore. I would like to see clothes made out of liquid or intangible things. Some possible suggestions for materials: hope, clouds, frustration, coconut milk, the internet. Designers, you have one hour.
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